Alexander Farthing
Founder & CCO, DELOS
Founder & CEO, Hadl.ai
Indonesia
Alexander is a shrimp farmer and AI founder. He built and owns integrated shrimp farms in
Indonesia at DELOS, where he is Co-Founder and CCO. Alex recently launched the
the challenger brand Naughty Prawns to UK and EU retailers. He is deploying and
building AI solutions for aquaculture and agriculture feed companies and enterprises as
Founder and CEO of Hadl.ai, which has developed AquaSense, a next-generation
diagnostic solution for plankton, shrimp and fish health. This is on-track to help 10,000
farmers by 2028.
Alex has a MSc in aquaculture from Plymouth University, UK, with a specialisation in
mechanical engineering and water chemistry. He was professionally trained in technology
development in London and has co-designed world-leading healthcare products.
Smart Feeding & Management
Abstract
Nutrients in, nutrients out. But when? What went wrong? How much does that decision cost farms?
Farmers wade through the chaos of feed management, growth and water quality every day. This presentation explores our team went from zero to one on the discovery, deployment and scale-up of three novel technologies, which when working together de-risk production and simplify a portion of chaos.
Acoustic autofeeders: automating the top 95% of feed decisions
Auto-siphons: un-eaten feed is removed 24/7
AquaSense Plankton: know and control your second largest biomass
© TARS 2026 – The Aquaculture Roundtable Series®